Apollo is a leading B2B database provider that also offers an engagement suite and workflow engine solution. As a go-to-market platform, Apollo has a current database of over 275 million contacts and 73 million companies for accurate and bulk prospecting. Users of Apollo can target leads and accounts that fit the business’ ideal customer profile and scale outreach activity with automations.

Apollo’s target audience includes sellers, marketers and owners of startups and large businesses. With the platform’s available integrations, users can sync Apollo with their existing CRM software. This way, users can ensure that contacts and accounts in the CRM are up to date by enriching them with data from Apollo’s dynamic database.

While Apollo offers a good mix of features and pricing, there are other providers that might be better fits for your business, depending on your needs.

Pricing

Apollo’s pricing structure is broken down into four tiers, including a forever free plan. The price is billed per user and comes with a preset amount of mobile and export credits per year, along with additional platform features. Apollo also offers a 14-day free trial.

• Free version: Unlimited email credits, 60 mobile credits per year and 120 export credits per year. Features include basic automations, filters, buying intent, AI-assisted email writing and more.
• Basic: $49 per user per month, billed annually, or $59 per user per month when billed monthly. Users receive unlimited email credits, 75 mobile credits per year and 1,000 export credits per year. Features in their plan include job changes notifications, data enrichment, A/B testing and more.
• Professional: $79 per user per month, billed annually. $99 per user per month when billed monthly. Users receive unlimited email credits, 100 mobile credits per year and 2,000 export credits per year. Features in this package include everything in Basic, plus no sequence limits, advanced reports, email tracking, manual tasks, call recordings and more.
• Organization: $119 per user per month, billed annually, or $149 per user per month when billed monthly. Users receive unlimited email credits, 200 mobile credits per year and 4,000 export credits per year. This tier comes with all features in Professional, plus call transcriptions, customizable reports, advanced security configurations and more.

Key features of Apollo

Contact and account search

Contact and account searching is a critical part of lead prospecting and building B2B databases of valuable leads. Users can then build lists with over 65 filters, including contact title, job function and location or account industry, employee headcount and revenue. This search and list building feature identifies key stakeholders at an account and uses signals like intent data, website visitor tracking and job changes to reach out when the time is right.

Scores and signals

Assigning scores and signals to leads allows users and sales reps to quickly identify and strategize how and when to engage with high-value prospects. Within Apollo, users can define their own criteria and variables to create a unique lead scoring model. From there, combine demographic and behavioral signals to quickly build lists of ideal prospects and add talking tips to ensure the outreach team is prepared for the conversation.

Reporting analytics

Businesses can gain insights into metrics using prebuilt or custom reports and dashboards from a vast array of metrics. For example, users can visualize automation success and messaging effectiveness. There’s the added bonus of being able to run and track A/B testing. This way, organizations can gain a holistic view of overall prospecting performance and engagement data from one dashboard.

Sales engagement

Apollo doesn’t just create lists of high value leads, it also allows users to create outreach and engagement strategies from the platform. Businesses can build custom sequences and automations or use prebuilt templates that include emails, calls, automated LinkedIn tasks and more. Additionally, Apollo’s AI assistant can help the email writing process for recommendations, personalization, rephrasing and more.

How to choose your sales automation platform?

In summary, Apollo.io is a good sales automation platform that enhances all the key B2B sales processes, from prospecting all the way to closing deals. Mostly known and loved for its extensive contact database with powerful search filters, Apollo.io is a good fit for businesses struggling to identify relevant prospects in their niche. 

We encourage you to research more sales automation platform alternatives on the market, and considering most of them now provide free plans, it’s probably a good idea to play around with them and decide which best suits your needs (or even which UI your sales team prefers) before committing to a costly subscription. 

Once again, we invite you to take Reply.io for a spin and contact our sales or CS teams if you have any questions, we’d be more than happy to talk!  

Stay tuned for more in-depth reviews of top sales automation tools coming soon. Until next time!